Premium representation, prepared like the home deserves it.
Half of a great sale happens before the home ever hits the market. Here's the process we use to maximize price, minimize friction, and keep you in the loop every week.
What's included on every listing.
Pre-list strategy
We walk the home, identify the 80/20 of prep work that moves price, and connect you with local trades.
Professional media
Architectural photography, drone, twilight when it matters, and a brochure-grade single-property landing page.
Pricing strategy
A full CMA, the comps that didn't sell, and a candid pricing range with the data behind it.
Marketing reach
MLS, syndication, paid social, our database of Alaska-curious buyers, and direct outreach to the right agents.
Negotiation
Calm, prepared, relentless. We bring multiple offers to the table when the market allows it.
Smooth closing
Coordinated inspections, repairs, appraisal, and a closing experience that doesn't ambush your week.
From "thinking about it" to closing day.
Week 0
Consultation, walk-through, and recommendations. No commitment.
Week 1–2
Pre-list prep — staging notes, paint, photography, drone.
Launch
Brochure-grade marketing goes live everywhere at once.
Weeks 1–6
Showings, weekly seller report, pricing adjustments if needed.
Under contract
Inspection, appraisal, repairs, contingencies released.
Closing
Signing, funding, keys exchanged. We celebrate.
Common questions from sellers.
What does it cost to sell?+
Commission is negotiated up front in writing and varies by representation level. Plus standard seller closing costs (title, recording, prorated taxes). We provide a net-sheet on day one.
How long until it sells?+
Median days on market peninsula-wide is currently around 28 days. Pricing, condition, and time of year are the three biggest levers.
Should I do repairs before listing?+
Sometimes yes, sometimes no — it depends on price band and buyer pool. We do this walk-through together and target the changes with the highest ROI.
Can you handle estate or remote sales?+
Yes. We routinely represent out-of-state owners, estates, and trusts, and coordinate everything locally including cleanout, repairs, and notary services.
Curious what your home is worth?
Request a free Comparative Market Analysis.
A real CMA from a person, not an algorithm. Most are turned around within two business days.